Generative Engine Optimisation
Search is changing fast. Make sure you’re brand isn’t left behind!
BRANDS THAT AREN’T OPTIMISING FOR AI SEARCHES ARE ALREADY BEHIND
GEO Strategies To Keep You 1 Step Ahead
AI Overviews (AIOs) are set to become a permanent fixture in the search results and this has fundamentally changed the world of search and online marketing. AI Overviews are designed to be “answer engines” as opposed to “search engines”. That means that in a lot of searches it will aim to provide the user with an answer without them ever having to click on a website. The implications for search traffic are obvious. There will be a lot less clicks, especially for informational type queries, but the up side is that the traffic that does land on your website will be much more qualified, further down the funnel and so, more likely to convert.
It’s also possible to have your brand and website mentioned and even linked to from within the AIO and those that achieve this will be market leaders and head and shoulders above their competitors. That’s where we can help. Our team has been closely analysing AIOs and Google Search Mode to develop a winning generative engine optimisation strategy to ensure that your brand is featured in AI search engines like ChatGPT, Perplexity, Gemini and with the AI Overviews.
Traditional SEO + GEO
The core principles of traditional SEO are still important when it comes to ranking your website and generating as much relevant traffic as possible. But these core principles must be included within a wider GEO strategy to allow your website to feature in AI search results.
LLM-focused Content Creation
The way your content is accessed has fundamentally shifted in AI search. It’s no longer about driving as much traffic as possible to your website to read the content you have created, and honestly, that’s a good thing! It’s now about making sure that the AI models can summarise your content and include it within their results. Lazy, generic posts aren’t going to cut it anymore. To rise above the noise requires original research, thought leadership and applicable answers to queries.
AI search will soon generate different results for each individual users based on their search history, profile and preferences. This gives businesses a fantastic opportunity to get themselves in front of their ideal customer by creating content that speaks directly to them and our team can do just that, and optimise it so that it’s usable for AIOs.
Brand Visibility Through Off-page Signals
Off-page signals play an important role in traditional SEO and they are set to be even more important in generative engine optimisation. Off-page signals include backlinks from authority websites, brand mentions across the web, citations providing information about your business, reviews and interactions with your brand and digital PR.
Our GEO strategies are designed to enhance your brand’s visibility within the new AI ecosystem. This is achieved through creating personalisation, trust signals and real citations for your brand.
Authority backlinks
Brand mentions
Real-world citations
Digital PR
Reviews & interactions
Revenue Is Our No 1 Metric
In GEO, clicks and traffic will be less important metrics (as they always should have been). It’s conversions and revenue that everyone should be focused on. Our strategy will focus on optimising your main “money” pages that will actually generate sales and inquires for you.
Too many SEO agencies push vanity metrics like traffic increases, rankings and monthly blog posts as they look good in reports. There is of course a place for all of those things and they are important within the overall view of the GEO strategy, but they should never be the main focus and the harsh truth is that in AI search they are becoming less important. So revenue will always be our number one focus.
Analysis & Transparent Reporting
All of our processes and strategies are completely transparent so you will always be in the loop and kept up to date with the progress of the campaign. We will make regular tweaks and improvements to your website to get the very best performance from it. We are also flexible and able to adjust the SEO strategy when needed. Our aim is to consistently drive potential customers to your website and keep you one step head of the competition.
Detailed monthly reporting
Consistent improvements & updates
Regular review of campaign goals
Transparent process and access to keep you in the loop
Check Out Our Case Studies
GEO CASE STUDY
Saltroad needed a specialist Generative Engine Optimisation agency to help them gain an advantage in their industry and future-proof their online marketing strategy.
We helped them feature in AI Overviews as well as traditional organic rankings by creating conversational content that directly answers their target user’s questions and optimising it for featured snippets and knowledge panels. We also engaged in a link building strategy to enhance their authority as well as brand mentions.
Check out the case study to find out more.