Ranking 1st in Google USA in just 3 months

MAHI Leather

The client

MAHI Leather hand-make leather backpacks, travel bags, satchels and more. All of the materials they use are ethically sourced meaning they only use leather that results as a by-product of meat and dairy farming in India.

The brief

To improve the rankings of specific high value keywords, specifically in the USA, and increase the overall organic traffic to specific product pages.

The strategy

Campaign date: May 2019 – February 2021

The SEO Strategy involved a detailed on-site audit, optimisation, keyword and new market research. Once we had identified edits to be made to the product landing pages to improve their SEO performance we began a content marketing strategy which involved us creating high quality, engaging content to form the basis of a highly targeted outreach campaign.

The results

– Ranks no. 1 in USA for “Leather Holdalls”, “Vegan Leather Backpack”, “Cowhide Backpack”

– 65.67% increase in sales through organic traffic””

– Over 3K new visitors to the site through Organic Traffic

– 82 backlinks from 57 unique domains built to the site within 6 months