SEO Agency Northern Ireland
Want to rank in NI? You’ve come to the right place.
Ranking in Northern Ireland takes local, specialist knowledge
The problem with most SEO services is that they are being carried out by web designers or “full service” digital marketing agencies who try to fit every website into a one-size fits all package of out-dated, lazy tactics that just don’t work.
As a specialist seo agency we work with companies all across the UK and even further afield helping them to dominate the search results in their industries. But as one of Northern Ireland’s very few SEO agencies, based in Armagh we also help local businesses to improve their online sales and signups through dedicated local SEO strategies. Due to Northern Ireland being part of the UK and it’s close proximity to the Republic of Ireland, ranking a website over here is a little bit different to most places. Luckily we have been working on SEO and digital marketing campaigns for Northern Irish companies for over a decade so we’re confident that we know how to get you results.
What Makes Northern Ireland SEO So Different?
If you are a Northern Ireland based business then you will most likely have a .com or .co.uk website and when it comes to ranking on page 1 of Google, it will be Google.co.uk we’re talking about which is the UK wide search engine. For many local businesses, ranking UK wide isn’t really relevant for them. If you are a plumbing services company in Belfast for example, you may want to rank for local Belfast based search terms or throughout the country and maybe even in the Republic as well but ranking top of Google in England is only going to send irrelevant traffic to your website. Therefore your SEO strategy needs to be designed to get you ranking in the right places and driving the right audience to your website.
NI Specific SEO Approach
We work with each client to design a specifically tailored strategy that will help them achieve their organic search goals. This involves identifying local keywords, forming relationships and earning links and citations from local sources, optimising your Google My Business listing and social media presence and creating content that appeals to your target market and provides genuine value to them. We will include specific location based code to make it easier for search engines to understand who you are, what you do and where you are based. You will still get the same in-depth SEO services that we provide for all of our clients no matter where they are based, just with a bit of local knowledge added to the mix!
Think of SEO as the digital equivalent of prime real estate. Just as a physical shopfront on a busy high street attracts more foot traffic, a high-ranking website draws more online visitors. This influx of targeted traffic can significantly boost your chances of converting these visitors into loyal customers. An effective SEO strategy not only optimises for keywords but also emphasises user experience and content quality. As users find valuable, relevant information on your website, they are more likely to perceive your brand as authoritative and reliable. This trust can foster long-term relationships, brand loyalty, and even word-of-mouth referrals.
Local Businesses Targeting Ireland
It’s not uncommon for a Northern Irish business to have their target market in the Republic Of Ireland or vice-versa. We have worked with lots of websites to help them either specially rank in Google.ie or to create a dominate presence both north and south of the border. To gain genuine results through search engine optimisation it all comes down to your individual goals and ambitions but wherever your audience is we are seasoned pro’s at getting you in front of them and ensuring they convert into customers once they find your website.
A local SEO strategy is an indispensable tool for businesses seeking to establish a strong online presence within their communities. It empowers you to enhance visibility, connect with local customers, and drive foot traffic to your physical location. By optimising your website, managing your online reputation, and staying committed to local SEO best practices, we can help set your business up for success in the competitive world of local search results.
Frequently Asked Questions
We are very selective in who we choose to work with and there is certain criteria that needs to be met so that we can be sure that we will provide the best return on your investment.
If we feel that an SEO strategy isn’t the best approach for your business at this time (perhaps your website needs to be improved/your average customer value is too low to provide ROI/your a sole trader better suited to social media marketing) we will let you know. We pride ourselves on being honest and upfront and that’s why we only work with clients who we know we’re a great fit for.
At Levity we strive to educate our clients on what their goals should be. Rankings and traffic increases are all well and good but return on investment in terms of sales generated as a result of SEO should always be your number 1 goal.
Your SEO strategy should never be seen or treated as a cost. It’s an investment and when it’s done properly and committed to a high return on investment is inevitable. It’s the best marketing strategy to invest in hands down.
This is probably the most common question any SEO agency gets and the answer is usually, “it depends”. There are a lot of contributing factors to consider before we can give you a realistic timeframe including; the current strength and quality of your website, the competitiveness of your industry, the budget at our disposal and the relevance of your content.
We usually start to see results (a return on your investment) within 3 months. In some cases it can take longer and sometimes the technical tweaks we make provide almost instantaneous results. One thing is certain though, SEO is a longterm investment and we only work with clients that recognise that.
No, proper in-depth audits on websites take time. If a service is offering free audits either they like doing lots of work for free or more likely they’re just submitting your url to an automated audit tool. The recommendations these free tools offer are basic at best and will do little to affect your website’s SEO performance.
Real SEO audits require us to take an in-depth look into your website both from a technical and content point of view. It requires access to certain platforms such as Google Search Console and Google Analytics as well as information on your target market and competitors. It takes time and skill to analyse all of this and provide genuine insights that will be of value to your business and anything that’s worth having is never free.
As usual this depends on a number of factors including the service you provide and your domain but the answer is usually yes. There are lots of businesses in Northern Ireland or the Republic of Ireland with the potential to rank well in the organic search results within both countries.
That being said, the border between the 2 countries may be invisible but when it comes to Google they are 2 very different sets of results so we will need to analyse your website and business on an individual basis to propose the best plan for ranking in both countries.
Some local brands we’ve worked with
