SEO Agency Northern Ireland

Accelerating organic growth for Northern Ireland’s businesses.

Helping Local Businesses Thrive

We’re a specialist SEO agency in Northern Ireland with tons of experience and expertise at the ready to help your businesses dominate online.

Our team of experts live and breathe SEO and know what it takes to achieve rankings for your website both in Northern Ireland, the UK and around the world.

Our SEO tailored strategies have yielded an average increase in organic traffic of 162.79% for our clients. All of our SEO strategies are hand-crafted to suit your particular goals, assets and industry, no generic packages here!

We work with you to establish your goals and lay out a clear road map to achieve them. Our systems and processes are completely transparent and we keep you in the loop every step of the way. So there’s no guesswork involved in our approach. Here’s an idea of how we work for you.

We have worked with Levity for a number of years and have been delighted with the results of our link building strategy.

Paul StewartPaul Stewart, My Baggage

We have seen our website traffic, keyword rankings, domain authority and organic inbound lead generation improve thanks to their efforts.

Sean HuggettSean Huggett, Evalian

Levity has delivered results above what would have been expected in such a time-frame. Always friendly and helpful, take time to explain the more technical aspects of SEO and is always easy to get hold of. Great work!

Darren Lester 2Darren Lester, SpecifiedBy

Research & Analysis

Outranking your competitors requires a consistent commitment to excellence, ongoing analysis, and, above all, a website that genuinely merits that coveted top spot. So, how do we make this happen with our Northern Ireland SEO strategies? By delving deep into research and conducting meticulous analysis of your website, pinpointing and addressing any issues that might be impeding its performance.

It’s crucial to understand what your target audience is actively seeking and the underlying intent of their search, and strategically position your website to capture their attention. Through our comprehensive research and insightful analysis, we not only establish attainable goals for your business but also identify and address challenges, forging an unbeatable strategy for success.

  • Keyword research & analysis
  • Backlink analysis
  • Technical SEO audit
  • Analytics audit and setup
  • Competitor research & analysis

Content Strategy

A lot of businesses lack a solid content strategy to effectively connect and resonate with their customers. As a result, they’re not really connecting with their customers. We’re here to change that for you. We dig deep to figure out what your audience is itching to know about your industry and then cook up content that gives them all information they need. It’s not just about being an expert; it’s about building a bond.

We want your audience to trust you and keep coming back. This isn’t just about providing the right information for your users, it’s about climbing the search engine rankings and driving more traffic to your website. We got your back, providing you with continuous research and guidance throughout the campaign to bolster your online presence.

  • Content strategy development
  • Top performing & under-performing content analysis
  • Landing page content creation
  • Blog post creation
  • External content creation


Once we’ve pinpointed what your audience is actively seeking and strategised on how to outshine your competition, we set our plan into motion by incorporating our recommendations. These tweaks are designed to elevate the overall relevance and standard of your website. Ensuring that your website boasts a sound structure and is technically optimised is crucial. This optimisation facilitates allows search engines to smoothly crawl and rank your site, while also providing your visitors with the information needed for to become loyal customers.

  • Content optimisation
  • Technical website edits
  • Structured data markup
  • Internal link optimisation
  • New page creation
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Link Building

Once your website is in perfect working order and loaded with great content, the real game-changer for climbing the rankings is still good quality backlinks. Earning top-notch, relevant links that beef up your site and keep the customer stream flowing is no walk in the park – it’s a time-sucking puzzle. Here’s where most regular digital marketing agencies drop the ball; they just don’t have the knack, patience, or resources to build links to a high standard.

Some of them even throw in the towel and hand the job to us – no complaints here! We proudly regard ourselves as one of the best link building agencies in the UK. Our link-earning strategies are field-tested yet ever-evolving and stand as a testament to our commitment to enhancing your website’s authority.

  • Link building strategy development
  • Detailed link prospecting & research
  • Targeted outreach to high authority websites & bloggers
  • Wide variety of tactics to earn links organically


Transparency is our middle name when it comes to our processes and strategies. You’re not just along for the ride; you’re in the driver’s seat! Regular fine-tuning and enhancements are ongoing as we strive to squeeze peak performance from your website. The SEO strategy isn’t set in stone; we’re nimble and ready to pivot when the need arises. Our mission? To keep the traffic flowing steadily to your website and ensuring that you become the g0-to resource in your industry.

  • Detailed monthly reporting
  • Consistent improvements & updates
  • Regular review of campaign goals
  • Transparent systems to keep you in the loop

Check Out Our Case Studies
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Ranking in Northern Ireland takes local, specialist knowledge

The problem with most SEO services is that they are being carried out by web designers or “full service” digital marketing agencies who try to fit every website into a one-size fits all package of out-dated, lazy tactics that just don’t work.

As a specialist seo agency we work with companies all across the UK and even further afield helping them to dominate the search results in their industries. But as one of Northern Ireland’s very few SEO agencies, based in Armagh we also help local businesses to improve their online sales and signups through dedicated local SEO strategies. Due to Northern Ireland being part of the UK and it’s close proximity to the Republic of Ireland, ranking a website over here is a little bit different to most places. Luckily we have been working on SEO and digital marketing campaigns for Northern Irish companies for over a decade so we’re confident that we know how to get you results.

What Makes Northern Ireland SEO So Different?

If you are a Northern Ireland based business then you will most likely have a .com or website and when it comes to ranking on page 1 of Google, it will be we’re talking about which is the UK wide search engine. For many local businesses, ranking UK wide isn’t really relevant for them. If you are a plumbing services company in Belfast for example, you may want to rank for local Belfast based search terms or throughout the country and maybe even in the Republic as well but ranking top of Google in England is only going to send irrelevant traffic to your website. Therefore your SEO strategy needs to be designed to get you ranking in the right places and driving the right audience to your website.

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NI Specific SEO Approach

We work with each client to design a specifically tailored strategy that will help them achieve their organic search goals. This involves identifying local keywords, forming relationships and earning links and citations from local sources, optimising your Google My Business listing and social media presence and creating content that appeals to your target market and provides genuine value to them. We will include specific location based code to make it easier for search engines to understand who you are, what you do and where you are based. You will still get the same in-depth SEO services that we provide for all of our clients no matter where they are based, just with a bit of local knowledge added to the mix!

Think of SEO as the digital equivalent of prime real estate. Just as a physical shopfront on a busy high street attracts more foot traffic, a high-ranking website draws more online visitors. This influx of targeted traffic can significantly boost your chances of converting these visitors into loyal customers. An effective SEO strategy not only optimises for keywords but also emphasises user experience and content quality. As users find valuable, relevant information on your website, they are more likely to perceive your brand as authoritative and reliable. This trust can foster long-term relationships, brand loyalty, and even word-of-mouth referrals.

Local Businesses Targeting Ireland

It’s not uncommon for a Northern Irish business to have their target market in the Republic Of Ireland or vice-versa. We have worked with lots of websites to help them either specifically rank in or to create a dominate presence both north and south of the border. To gain genuine results through search engine optimisation it all comes down to your individual goals and ambitions but wherever your audience is we are seasoned pro’s at getting you in front of them and ensuring they convert into customers once they find your website.

A local SEO strategy is an indispensable tool for businesses seeking to establish a strong online presence within their communities. It empowers you to enhance visibility, connect with local customers, and drive foot traffic to your physical location. By optimising your website, managing your online reputation, and staying committed to local SEO best practices, we can help set your business up for success in the competitive world of local search results.

Check Out Our Case Studies


One of Northern Ireland’s most exciting and innovative companies approached us to help them break into new markets around the world.

We implemented a technical analysis of the website and consistent, quality content creation partnered with a link building campaign to increase the overall organic traffic to the website as well as the number of new customers.

SEM Agency Northern Ireland

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