132.59% increase in User Registrations


The clients

SpecifiedBy is a leader within the field of product and manufacturer specification disrupting the construction industry with an online database of over 74,000 building products.

The brief

To increase the overall organic traffic to the website with a focus on product and manufacturer pages as well as increasing the number of new user registrations.

The strategy

Campaign date: July 2015 – December 2017

The SEO Strategy involved a detailed on-site audit, optimisation, keyword and new market research alongside an on-going, content led link earning strategy including outreach to industry influencers and usability analysis.

Recognising that the quality of the content we could produce would give SpecifiedBy a distinctive edge over their competitors we set about collaborating on a knowledge base on the website knowledge.specifiedby.com which would act as a go-to hub of information for their audience.

The results

– 124.72 increase in Organic Traffic

– 132.59% increase in User Registrations

– 52.39% fall in Abandonment Rate

– 116.16% increase in Goal Conversions from Organic Traffic