42.03% increase in New User Sign-Ups in 6 months
The client
The Scholarship Hub is the UK’s leading independent database for apprenticeship scholarships, grants and bursaries. They donate at least 50% of their profits back into developing new scholarships for students around the UK and the world.
The brief
To increase the number of new user sign-ups, with particular focus on gold member registrations as well as improving overall rankings and overtaking online competitors including universities and .gov/.edu websites.
The campaign
Start date: May 2018 – Nov 2018
A full technical audit of the website was carried out to identify any possible issues hindering the performance of the website and improvements that could be implemented. Alongside the technical audit, a full analysis of the content was also carried out to establish how it was performing in relation to their more authoritive competitors.
With the technical fixes carried out and a content strategy put in place we embarked on a link building campaign centred on increasing the awareness and visits to specific pages on the website.
The results
- 42.03% increase in New User Sign-Ups
- 51.44% increase in Organic Traffic
- 40.88% increase in Gold Member Annual Package
- 41.02% increase in Overall Traffic to Website