42.03% increase in New User Sign-Ups in 6 months

Organic Traffic Increase Chart

The client

The Scholarship Hub is the UK’s leading independent database for apprenticeship scholarships, grants and bursaries. They donate at least 50% of their profits back into developing new scholarships for students around the UK and the world.

The brief

To increase the number of new user sign-ups, with particular focus on gold member registrations as well as improving overall rankings and overtaking online competitors including universities and .gov/.edu websites.

The campaign

Start date: May 2018 – Nov 2018

A full technical audit of the website was carried out to identify any possible issues hindering the performance of the website and improvements that could be implemented. Alongside the technical audit, a full analysis of the content was also carried out to establish how it was performing in relation to their more authoritive competitors.

With the technical fixes carried out and a content strategy put in place we embarked on a link building campaign centred on increasing the awareness and visits to specific pages on the website.

The results

  • 42.03% increase in New User Sign-Ups
  • 51.44% increase in Organic Traffic
  • 40.88% increase in Gold Member Annual Package
  • 41.02% increase in Overall Traffic to Website