As an online business, one of the markers of your success is converting occasional visitors into long-term, loyal customers. Interestingly, 50% of shoppers make purchase decisions according to the product’s images. This proves how important it is to incorporate visually appealing images into your website’s content and provide visitors with a compelling shopping experience.
Today, people want to avoid browsing lengthy product descriptions and boring content. They want to experience what they are reading, and visual media has the power to do just that. Unfortunately, many website owners are unaware of the tremendous effects relevant, high-quality images have on a website’s conversions.
Whether you have something to sell or are simply trying to increase engagement on your website, we have compiled a list of strategies you can follow. Implementing our tips and tricks can drastically enhance your website conversions using images.
But before everything else, let’s discuss what website conversion means for you as a business and what role images play in improving it.
What Does Website Conversion Mean?
The definition of the term “website conversion” is determined by your website’s goals. In general, it depends on the number of visitors who take action as your business or website desires. This can be anything from purchasing a product to reading new blogs on your website.
Adding relevant, high-quality images to your text and placing them in key locations on your website makes reading more interesting and encourages users to scroll down. These eye-catching graphics enhance the reader’s connection with your brand. It also increases the likelihood that they will click and visit again to make additional purchases, increasing your website’s conversion rates.
How to Enhance Website Conversions Utilising Images?
Here are some strategies you can follow to boost your website’s conversion rates by incorporating images in your content:
Ensure Your Images Are Relevant
In today’s highly-visual world, using relevant and engaging images in your content is more important than ever. After all, a picture is worth a thousand words, and people are more likely to remember information if a relevant image accompanies it.
There are two options when selecting the most appropriate visual media for your website: original pictures and stock photos.
Whichever path you choose, ensure the photos you have selected go well with your website’s content and overall design. When you use relevant images, you increase the chances of conversions. For instance, if your website is about baby products, it would be best to include images of items related to baby care. Posting pictures of dogs and cats with babies wouldn’t be a good idea.
Use Images That Immediately Convey The Benefit of Your Product
In today’s fast-paced world, people are constantly bombarded with marketing messages from all directions. In order to rise above your competitors, it’s important to use images that immediately convey the benefit of your product.
People want solutions to their problems. If the images they see on your website give them a feeling of reassurance, they are more likely to click and move items to their carts.
Think about it this way: What is the first thing you notice when you see an ad for a new product?
For most people, it’s the image. An effective image will grab your attention and make you want to learn more about the product. Aim to evoke emotions and instantly grab your reader’s attention through your chosen images. Always use images that are not only enthralling but also leave a lasting impact on your reader’s minds.
Take a look at this maternity dress from the Pink Blush store:
Pregnancy is a challenging period. With the baby growing inside you, there is never-ending tiredness, nausea, sore feet, and so much more that women often forget themselves in the wave of it.
While the joy of being a new mom is unmatchable, it’s time to come out of your pj’s and flaunt your beautiful baby bump in a luxurious dress. This picture over here is a sparkling reflection of grace and comfort. It motivates and encourages ladies in the same phase to celebrate this period to its fullest.
Optimise Your Images For The Web
If you want to ensure the long-term success of your business’s website, it is critical to work on its SEO. One way to do this is by optimising the images and placing them strategically throughout your content. This strategy will help rank your website on top of the SERPs and increase traffic.
To optimise your visuals, give them a name that describes them well instead of just a random title. When someone searches for a keyword on the internet that matches the name of your image, your website will appear on the SERP.
Secondly, use ALT tags for your images. This tip can significantly affect the ranking of your website on Google Search. If it is a product, include its brand and model number in the Alt tag. However, avoid keyword cramming to ensure the tags are high quality.
Compressing the images you want to use on your website is equally important. If the images you use are large in size, they will slow down your page’s loading speed and increase the bounce rate, which may lead to lower website conversions. Many free and low-cost tools on the internet can easily reduce the size of your images to a few KBs.
Incorporate Dynamic Images
The technology is ever-growing, so leverage it as much as possible to increase sales. Businesses that use 360 images get 10% more online attention than those that don’t. By incorporating dynamic images in your website, you can showcase your product in many ways and take visitors on a virtual tour.
When potential buyers visit your website, they want to see your products up close from different angles to understand better what your brand is offering. Therefore, it is crucial to add images that customers can interact with and give them a standout user experience.
Nobody likes to see dull, non-appealing sites as they don’t entice emotions. Ensure your brand has an online presence that screams “I’m different” – add 360, rotating images instead of traditional static photos (front and back view only). Doing this will compel visitors to remain longer on your site, thus ultimately boosting your search engine ranking and attracting more organic traffic. This web 2.0 revolution makes your website more effective and profitable.
To get a better idea, look at the example below.
Ashley – a home, furniture, and decor store that features modern, sleek items that help beautify your space. This recliner is comfortable and stylish, and you can analyse the product with its multiple images from various angles. Zoom in or out, front or back, side or flat; you can view the product with its spin feature from any angle you like.
Choose Images With Attractive Colours
You have chosen your niche. The target audience has been identified, and you’ve taken the time to search high-converting keywords to optimise your copy. But one important factor is missing here: colours. It’s crucial to consider the colours you use on your website as they influence purchase decisions. 93% of shoppers say colour is the primary reason they buy a particular product.
That being said, you must have heard of colour psychology and its significant impact on human behaviour. If not, let’s help you in this regard. In only a couple of milliseconds, website visitors form an opinion regarding your site.
If used right, colour is an excellent marketing tool, as its psychology states that it is powerful enough to elevate and evoke moods. They can do wonders for your business if positive associations are created with them. Many marketers know this valuable strategy’s worth and use it excellently on their websites.
Your site must be striking, enthralling, and compelling to attract a visitor’s interest. To get the best ROI results, incorporate colours strategically and carefully in your site to boost the conversion rate.
For instance, look at this picture of a KFC:
The use of the colour red is not accidental here. KFC marketers know the profound psychological impact red colour has on appetite. The inclusion of white in it signifies purity and safety. Pair them together and create food with love, passion, and purity that customers won’t be able to resist.
If you want to improve your website’s conversions, it is critical to incorporate images with your content. Simply selecting and placing images on your website won’t do the job. Make sure to follow the tips and strategies outlined in this article to make the most of your images and increase the chances of conversion.
When used correctly, the images on your business’s page can help you get ahead of your competitors and multiply website conversions.