Are you dreaming of a world where search engines have perfect algorithms that accurately rank web pages for relevant searches without ever needing a rigorous SEO strategy?
But unfortunately, that is not our reality – at least not yet anyway – and not all websites are created equally. This means that some websites require a lot more effort in order to become established and rank higher on search engines.
This effort requires great content, keyword optimisation, metadata, alt tags and, of course, relevant links.
Now, the good news is, the internet is growing by as many as 252,000 pages per day, which offers plenty of opportunities to earn links. But as any good SEO pro knows, these are much easier to come by as a more authoritative site, while smaller, newer sites must fight to secure each precious link.
But don’t despair. A good link building strategy can help your business to acquire quality links from relevant websites. The challenge is understanding the best way to acquire these links and to put an effective strategy in place.
Essentially, you have two options, keep your link building efforts in-house or outsource them to SEO specialists.
How do you know which option is right for you?
Well, that’s exactly what this guide has been designed to help you with. Below, we’re going to look at:
- Why link building is so important to SEO
- Reasons you should and shouldn’t outsource your link building
- The pros and cons of outsourcing link building
- How to choose the right SEO link building service
Taking all of the following information into account, you should be able to determine which approach to link building is going to be most beneficial to your business, so you can take your SEO efforts to the next level.
So what are we waiting for? Let’s get started.