Between your website, Google, social media and other platforms, there are lots of places that customers can leave reviews about your services online. Believe it or not, these reviews can be a great way to boost your SEO – particularly if you’re securing one good review after another.
In the construction industry, this could mean securing feedback on platforms like Trust A Trader, as well as more generic places like Trust Pilot.
For this reason, it’s a good idea to encourage customers to leave reviews after you’ve worked with them, especially if you know they were very happy. You could, on occasion, even incentivise past customers to leave feedback online, perhaps offering something like a voucher for the randomly selected winner.
It’s also important to respond to as many of these reviews as possible, whether positive or negative, thanking them for their feedback and potentially resolving any issues if they’ve not been completely satisfied.